If you've experienced business long enough, you know gaining new business is essential to the growth of your company. In some industry's new blood is the lifeblood of the business enterprise and without it, you die. If you want to reach your full potential in your venture, then you have to have ongoing marketing strategies that may grow your business each year.
A lot of Award Shop owners need to develop corporate business and gain them as a normal account. In the end, who wouldn't want to have a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can increase your business and will also be used to secure other accounts aswell.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop an account together with your local McDonald's. You may or might not know the owner, manager or anyone employed there on a personal basis at the moment. However, once you do introduce yourself as well as your line of business, be prepared to hand the "decision maker" an impressive item. Not just a simple business card together with your contact info, provide them with something that may cause them to remember you.
Here's the idea... Most people enjoy receiving a thing that has been personalized for them, something with their name on it. You being an engraver have all sorts of items you can engrave and show the manager as gift, introducing your business. Another impressive look would be to have their company logo or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you would prefer to do for them on a monthly basis and plant the idea for them to present a worker of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you do not now have their logo on file, you can obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo on it. Plan to leave these items behind as a free of charge sample, demonstrating your products and services.
Another nifty move to make is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate which has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional little bit of gold brass and it will cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is great for showing appreciation to workers who do their job well. https://mikestrophies.net/crystal-glass-awards/ can create a continuing month-to-month award program which will enable you to show off many other products you have available for them. Consider it, if you are the main one doing their awards and they need a banner for a particular promotion, they will call you. It's your company that's on the forefront of their mind, because of them calling or seeing you every month because of their Employee of the Month awards. Including getting additional nametags made for new employees which are hired each week, month or quarter.
Establishing this type of account will enable you to generate more accounts just like it. Imagine likely to other establishments with the same idea and adding the truth that you already take action for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these kind of ideas to "get your foot in the door" is sure to capture new business for the award shop and continue to grow your business.